Why we're starting with one route
Most logistics platforms launch with a map full of pins. Dozens of trade lanes. Hundreds of ports. The pitch is always the same: global coverage from day one.
We took the opposite approach. ShipTogether is starting with a single route: Shenzhen (CNSZX) to Koper (SIKP). One origin. One destination. One container type: 40HC.
The case for focus
Shared container shipping is not a technology problem. It's an operations problem. When multiple importers put goods in the same box, everything has to work: consolidation timing, customs documentation, cargo compatibility, last-mile handoff. If any of these fail, the whole model falls apart.
Running one route means we can be present at both ends. We can build relationships with the consolidator in Shenzhen and the deconsolidation partner in Koper. We can understand the actual pain points, not the theoretical ones.
Why Shenzhen to Koper
Shenzhen is the world's fourth-busiest container port. A huge share of European imports originate there or in the surrounding Pearl River Delta. It's where the goods are.
Koper is Slovenia's only cargo port, but it serves a much larger market. It's a gateway for importers in Slovenia, Austria, Hungary, Czech Republic, Slovakia, and northern Italy. For many Central European importers, Koper is faster and cheaper than routing through Rotterdam or Hamburg.
The lane is well-established with regular sailings. Transit time is roughly 30 days. This means predictable scheduling, which matters when you're coordinating multiple importers into one container.
What happens after one route
Once the Shenzhen–Koper lane is running reliably — meaning containers are filling, shipping on schedule, and importers are getting their goods without problems — we'll add a second route. Then a third.
But we won't add routes faster than we can operate them well. The whole point of ShipTogether is that sharing a container should be as reliable as booking your own. That takes operational discipline, not just software.
If you import goods from China into Central Europe and you're tired of paying for space you don't need, we'd like to talk. The pilot is open.